Backlinks are simply incoming links to a website from another website. This Backlink Service is an example of a backlinks. The text that is highlighted is referred to as the anchor text. This anchor text should be the keyword that you are trying to use to promote your website.

In a nut shell, search engines look at backlinks as votes. Each backlink you have to your website is considered a vote and will help move you up through the search engine results page or SERP.

Here is where it gets tricky; Not all backlinks are created equal. Google and other search engines think some websites are more important than others, so a backlink from a more important website can be worth 10, 100 or even 1000 backlinks from less important website. As you can imagine having a link from the BBC or Wikipedia is going to carry a lot more weight and have you shooting up the SERP.